For ecommerce
Four words, a photograph, and the right place on the page
Shop reviews are short. That is not a problem to solve; it is the form. What matters is that the rating is near the price and the photographs are real.
No password. You get a private dashboard link right after this — bookmark it, that's your login.
Why it is hard here specifically
A shop collects hundreds of four-word reviews and then puts all of them at the bottom of the home page, where nobody deciding anything will read them.
What Kudobox does about it
The rating goes next to the price
The rating line has no box around it, so it sits in a product page without looking like something bolted on.
A wall per product, by tag
Tag on arrival and point each product's widget at its own tag.
Their photograph, not a stock one
A customer who sends a picture of the thing in their kitchen is worth six sentences. It is kept at the quality they sent it.
The toast, used sparingly
One testimonial at a time in the corner while somebody browses. It is an interruption; use it where an interruption is fair.
The questions worth asking
Copy these into your form and change them to sound like you. Each one is written to produce a sentence you could actually publish — which is the whole difference between a testimonial and a compliment.
- What did you buy, and who was it for?
- What made you choose this one?
- How was it when it arrived?
- What would you tell somebody who is hesitating?
- Would you buy from us again — and what would you buy?
Where to put them
The layouts that suit this trade. All twenty-three are on every plan, on as many pages as you like.
And what you already have
You are probably not starting empty. These are the places this trade usually finds its first ones.
The limit, said plainly
If you give a discount for a review, every published copy of that review says so. That is the FTC's rule on endorsements, and it is not a setting here.
Your customers already wrote the words
Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.
Everything it does